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There have been two hot events in the medical industry this year. The spearheads refer to the Putian Department and Baidu, which are both representative roles in the medical marketization process. The pain points in the industry behind the incident are undoubtedly revealed:
At the medical institution level, public hospitals have insufficient medical resources, and private hospitals have become an important part of the social medical system through years of development. However, due to frequent accidents, patients are discouraged from private hospitals, while public hospitals have insufficient capacity and the contradiction of medical resources has further expanded.
At the patient and market level, it is difficult to eliminate the information between patients and hospitals. This has also led to frequent occurrences of medical accidents.
The rise of the mobile Internet has, to a certain extent, solved the pain point of information asymmetry. In the past three years, the mobile medical market has experienced explosive growth. In 2014, mobile applications in the medical field were favored by capital. As of now, the number of apps in the mobile medical field has now exceeded 2,000. Behind the giant monopoly in a few subdivisions, the industry as a whole began to gradually clean up the float, waiting for the capital to break through after the winter.
Based on the mobile application big data of Yiguan Qianfan in May 2016, we selected 10 models of monthly active users with more than 100,000 people in the fields of medical consultation, registration, medical e-commerce and physical health. APP, according to the number of monthly active people to compile the rankings and interpretation, take you to explore the new changes in the mobile medical field.
inquiry
In the case of rapid growth in the demand for consultation, the mobile inquiry APP helps patients build a more transparent information self-service inquiry platform through massive doctors, professional departments and hospital information, and solves the problem of difficult medical treatment caused by information opacity; APP uses mobile video, mobile intelligent cloud services and other technologies to achieve real-time communication between doctors and patients, effectively improving the experience and efficiency of the consultation; and integrating patient feedback information to form a third-party public opinion supervision platform to effectively improve the quality of medical services.
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Last month, Ping An Good Doctor, Dr. Chun Yu and the Good Doctor Online ranked the top three in the list with a monthly activity of 14.923 million, 2.481 million and 2.188 million.
It is worth noting that although there are many consultation platforms, the registered doctors are still relatively active, doctors will not leave the medical front, and will be separated from academic, promotion and scientific research channels; and the cost of dig out good doctors is very high, real Good doctors don't rely on a single platform. How to balance labor costs and team stability is a big problem for this kind of inquiry platform.
registered
Internet appointment registration is highly praised for its rich channels and improved user experience. At the same time, with the continuous development of the appointment registration, the service has gradually expanded and covered the whole process of medical treatment. This is mainly reflected in: 1. Reasonable allocation of medical resources: Through reasonable communication with patients, reasonable matching of doctors and patients resources, Undertake some of the duties of triage consultation. 2. The service is gradually enriched and in-depth: expansion of outpatient consultation, waiting list progress inquiry, inter-diagnosis payment, mobile phone viewing inspection report, health file establishment, post-diagnosis follow-up, and out-of-hospital rehabilitation services. In the future, the Internet Appointment Registration Service will also help to change the way medical resources are matched and the main body of medical services.
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The ranking shows: micro-medicine, small bean vaccine vaccine assistant, medical doctor 160 appointment registration into the top three. Among them, micro-medicine is a comprehensive medical health application, and the small bean vaccine assistant is a good helper to make an appointment for vaccination. The reason behind the strong trend in the first half of the year is believed to be obvious to all.
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