Breast enhancement surgery is also a big business, see these seven startups cut into

Release date: 2016-11-23

On November 22nd, according to the Forbes website, the current wife of "Playboy" founder Hugh Hefner has just taken out his breast implant. She said that they poisoned her and she would never accept a prosthesis implant. However, only a few people hold her thoughts, because breast enhancement is still one of the most popular plastic surgery in the world.

According to the statistics of the International Society of Plastic Surgery, in 2015 the United States implemented 297,297 breast enhancement operations. If other related operations such as breast augmentation, shaping and other operations are included, the total number of operations has climbed to 627,165.

This industry typically requires cash advances and is lucrative, with annual revenues of approximately $20 billion, which is expected to increase to $27 billion by 2019. Breast augmentation surgery is an elective procedure, that is, surgery that is not urgently needed, and is usually not covered by insurance.

This has attracted a lot of innovative companies, in order to meet the needs of women, but also to make more money, they strive to create some new and interesting products.

Below we walk into seven companies to see if their products can make women heart.

B-Lite Light Breast Implant

B-Lite claims to be "the world's lightest breast implant" and is 30% lighter than other products on the market. Weight reduction is a big advantage because it helps to extend the average life of the implant. The extra weight usually causes the implant to sag. Breast implants are not permanent and need to be replaced every 10 to 15 years.

Charles Weatherstone, director of biotechnology marketing at B-Lite, said: "The weight of the implant itself will further increase the weight of the breast tissue. People who have undergone mastectomy may be interested in B-Lite. Light breast implants The significant advantage is that it reduces the pressure on damaged tissue."

Orbix Medical

As women age, the breasts begin to sag naturally. So far, the only way to improve this problem is breast lift surgery, which is a very uncomfortable operation that leaves scars and makes the bottom of the breast look a bit loose. Orbix Medical's doctors want to use OrbiShape to solve this problem. OrbiShape is a silicone cable that is sutured into the breast and acts as an "internal bra".

But for this method, some people have raised objections. RealSelf's chief doctor, Barry Weintraub, said, "I don't agree with implanting things like OrbiShape into the breasts that are undergoing breast enhancement for the first time. If infected, foreign bodies will appear in the body, attracting microbes, and it will be troublesome... ..."

Illusio Imaging: Augmented Reality "Preview"

It is difficult for breast enhancement doctors to accurately understand customer expectations before surgery. But Illusio Imaging solves this problem with real-time augmented reality modeling. The client is standing in front of the iPad, and the doctor uses the Illusio app to adjust breast parameters such as fullness, size and skin tone. The customer can adjust it in real time after seeing the expected effect on the screen. The Illusio application is extremely sophisticated and can advise doctors on the possible breast enhancement results. After all, you should not be too rash to follow the customer's excessive reverie.

Mentor's Spectrum Adjustable Breast Implants

Mentor's saline chest bag can be adjusted for up to 6 months after surgery. The doctor can add or reduce the saline in the chest pocket through a small tube attached to the chest pocket to achieve the desired size. Once the final size of the breast pocket is determined, this small tube can be removed.

Motiva Breast Implants with RFID Chips and Mobile Applications

This Labs product is probably the most technologically advanced breast implant ever. In addition to special gels and cable nets, RFID chips and mobile applications are also available. The doctor can scan the breast using a hand-held transponder, and the data on the chip is transferred to the application or device. This means that the implant can be easily identified and the surgeon can make a judgment more conveniently. In addition, the doctor can know whether the implant is broken by non-invasive methods. The company has announced a round of financing of up to $28 million. This is not surprising given the high technological content of the product.

Starting from the problem of weak traceability of other similar products, Establishment Labs adopted Q Inside Safety technology to access data such as 15-digit serial number, manufacturer's name, date of manufacture, lot number and so on. To date, the company has implanted 180,000 Motiva breast implants in approximately 60 countries, mostly in Europe.

AeroForm AirXpanders with remote control

Technological advances have led to the development of smarter imaging methods for humans, which means an increase in breast cancer survival. However, the number of mastectomy has increased by 36% since 2005. Breast reconstruction is a long and painful process in which a dilator is installed in the breast to gradually stretch the skin to make room for the final surgery. Patients need to go to the hospital regularly to let the doctor change the operating volume of the dilator. AeroForm AirXpanders' products allow patients to adjust this expansion process at home via the remote control.

But some doctors do not agree with this. Barry Weintraub pointed out, "This is a bit of a lie. After all, the patient is not an expert. Give this thing to the patient. If the patient presses a button to whiten the skin, what should I do? For me, this is not wise. Lift."

TeVideo BioDevices 3D Print Nipple

Another disadvantage of breast reconstruction is that the body sometimes interferes with foreign tissue, which inflicts additional trauma to the body that has just undergone surgery. TeVideo BioDevices uses human skin cells for 3D printing nipples, but clinical trials are still needed. Potential applications for this technology include treating scars caused by car accidents or pigmentation caused by burns. The company is supported by the National Science Foundation.

Prospects for the breast shaping industry

Here is a brief overview of some of the technological innovations in the breast shaping industry, and investment in the beauty and beauty sector is also expected to increase. In the next few years, this field is expected to usher in more innovation, and the proportion of scientific research power will also increase.

Source: NetEase Technology Report

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