In recent years, top-level strategic design plans such as “Internet+†and “Healthy China†have been introduced, medical reforms have been deepened, and the population is becoming more aging, the medical informationization process is accelerating, and residents' health awareness is strengthening. The demand for medical health is increasingly prominent. China's Internet medical industry is developing rapidly.
However, Internet medical services with unlimited prospects have recently been cold. After the first mobile medical treatment 160 was exposed to 300 people, the old Internet medical company was also exposed to mass layoffs. Is this the precursor to the coming of Internet medical winter?
Although China's Internet medical development prospects are broad, there are still many thorny issues. The biggest difficulty is that the profit model has not been scaled up. Although the current experience of participating in Internet medical care continues to improve, Internet medical companies developing related projects have not emerged from the situation of loss. In December last year, the medical treatment 160 successfully landed on the New Third Board to win the title of the first Internet medical care, injecting a “strong shot†for the entire Internet medical industry , but the real situation is that the medical treatment 160 from 2013 to 2015 for three years. The loss actually exceeded 40 million yuan, which made the whole industry feel awkward.
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At present, the profit of foreign mobile medical care mainly comes from hospitals, doctors, pharmaceutical companies and insurance companies. ZocDoc in the United States charges doctors by bringing patient resources to cooperative doctors. However, China's medical reform system has determined that China's mobile medical care cannot be the same as foreign medical care. It is not clear on China's borders on what kind of medical and health services can be provided for online diagnosis. Although the Internet giant BAT has been exploring the medical field for many years and has been deployed many times, its overall performance is poor. Dr. Chun Yu, Lilac Garden, WeChat Group, and Ping An Doctor also launched the online consultation fee model this year, but the final result is also unsatisfactory. Coupled with the current policy does not allow online diagnosis to occur, the development of domestic Internet medical care is hindered.
So where is the next stop for Internet medical treatment? The Internet medical industry's amnesty will conduct an in-depth analysis of the application status, innovation and future trends of Internet medical treatment at the " Oweek 2016 China Internet Medical Health Industry Conference " held in Shenzhen on October 30, which will guide the development of the industry. At that time, the researcher of the "Hundred Talents Program" of the Chinese Academy of Sciences, the executive director of the Medical Robot Research Center, Wang Lei, and the director of the Key Laboratory of Health Information of the Chinese Academy of Sciences, Zhang Yuanting, will attend the conference and bring keynote speeches on human sensor networks and wearable medical technologies. .
Although the current development of Internet medical care still faces many challenges, after experiencing the exploration period and the startup period, with the integration of mobile Internet, wearable devices, virtual reality (VR), big data, cloud computing and other technologies and medical data, data The interaction with the service is deepening, and the entire Internet medical industry chain will be connected, and it will enter a period of rapid development. It is estimated that by 2017, China's mobile medical market will reach 20 billion yuan, and the compound growth rate will be about 60% in the next three years. The market space is huge and the growth is rapid. In the future, we are still looking forward to Internet medical care.
OFweek 2016 China Internet Medical Health Industry Conference Registration Entrance:
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