Release date: 2014-06-30
June 23, according to the "Forbes" website report, rumors that the Los Angeles Lakers Kobe Bryant is trying Apple's iWatch, rumors also mentioned that Bryant is testing the health and fitness features of the device. Whether Apple releases iWatch this year or whether Bryant or other athletes are testing health and fitness functions, it makes no sense. Apparently, Apple is targeting the health market because this month the company launched the iPhone app Health.
Soon Google will also launch "Google Fit." Undoubtedly, health and fitness mobile applications are on the rise, and the market has long been considered to be potentially disruptive, but for some reason it has not been realized. For example, Flurry pointed out that in 2013, the average daily usage of the mobile application industry increased by 115%, but health and fitness applications only increased by 49%. But this year may be completely different. Flurry said:
“It’s not more than half this year (usually the use of summer and holiday seasons will increase), and the use of health and fitness apps is growing. We’ve studied more than 6,800 iPhone and iPad health and fitness apps and found that they’ve been used in the past six months. The growth of the mobile application industry has only increased by 33%. The growth rate of health and fitness applications is much higher than the industry average."
As a result, mobile health and fitness applications have finally entered an important moment. In theory, advertisers should celebrate because there is not only a rapidly growing demand in this area, but Apple and Google, even without other companies, will be able to offer advertising opportunities sooner or later. For some companies these opportunities will be great. But for other companies, such as pharmaceutical and medical equipment companies, if you look at the previous performance of government regulators, it may take 10-15 years to open up the use of windows in the field.
Last week, the US Food and Drug Administration (FDA) finally announced guidance on marketing products on social media networks, which has been more than 15 years since its initial commitment to develop "Internet communication" rules, and more than five years from the promise of public hearings. . Often, such proposals require companies to disclose product-related benefits and risks. But the FDA seems to be confused about the limitations of social marketing, not to mention the tweet that should be concise.
In September last year, Sheppard Mullin Richter & Hampton's lawyers, Stephanie Zeppa and Lauren Lewis, published guidance on mobile medical app developers for smartphones and other devices. It is now clear that this regulation targets medical devices and applications, Zepa and Lewis explained, “The FDA will focus on the functional aspects of mobile applications and will impose greater risks on patients when the FDA believes that design requirements are not met. Give more attention."
The FDA probably feels that specific guidance should be developed to influence the ad formats targeting these devices, and may feel that these guidance takes a long time to study. Technology providers can offer their own solutions. For example, Google developed the "FDA-friendly" online pharmacy format many years ago, saying it can address FDA's risk disclosure concerns.
But the strange thing is that the best news may come from Congress. Zepa and Lewis said the two bills submitted by the Senate and the House of Representatives may limit FDA's regulatory powers on mobile health devices. Whether these bills will pass, especially in the election year, remains to be seen.
Source: NetEase Technology
The most common waxy and sweet corn market, waxy corn has higher nutrient content than ordinary corn, containing 70-75% starch (and almost all amylose), more than 10% protein, 4-5% fat and 2 % Of multivitamins have more grains, VA, VB1, and VB2 than rice with the highest content of protein, fat and VB2. Yellow corn also contains carotenoids, such as rice and wheat. The molecular weight of waxy corn starch is more than 10 times smaller than that of ordinary corn. The starch makes glutinous rice sticky and softer than ordinary hard corn. Its digestibility is more than 20% higher than that of ordinary corn, and it is suitable for people with irregular teeth. At the same time, the content of amylose (a kind of polysaccharide) is very high, which is not suitable for diabetics.
Waxy corn is also called sticky corn. The grains have rough, waxy endosperm, similar to shiny, transparent grains, such as hard and dented corn. Its chemical and physical properties are controlled by a recessive gene located on chromosome 9. 100% of the starch in the endosperm is amylose.
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