Everyone is doing a price war at the Canton Fair. In order to sell the "4 dollars" or "3.95 dollars" unit price, the price is broken. As a member of the export manufacturing company, Pan Weichao looked very painful. "Very low, dead end." One".
As a result, the label of the OEM founder was pushed into the domestic market. Today, the sales of the wearable sports equipment (Bracelet) of the Lexin brand is the second in the country, only the second millet.
Pan Weichao said, "I am a born entrepreneur, there are many ideas I want to achieve." "Innovation is something in the bones."
On November 16, Lexin Medical was listed on the GEM.
Pan Weichao, who started his business in Zhongshan, Guangdong Province in 2002, has the predecessor of Lexin Medical. He started out as a core component of electronic scales, and is an OEM (ODM) for well-known European and American brands.
After 14 years of development, Lexin Medical has undergone at least two transformations. Every time, it is actively seeking transformation at the peak of its own development. Will active transformation bring about pain? How do the genes in the hardware manufacturing factory compete with the Internet purebred companies like Xiaomi for the wearable field?
The author interviewed Pan Weichao, chairman and general manager of Lexin Medical.
The suit is pretty, wearing the company's latest ZIVA smart bracelet on the wrist. Pan Weichao, chairman and general manager of Lexin Medical, laughs and says that he wears a bracelet every day, but the score is not high in the circle of friends because Always wear different bracelets and alternately try out the company's products.
Pan Weichao was wearing the latest bracelet of the company during the interview.
When he said this, the company led by the entrepreneur who called himself a "born entrepreneur" has undergone two major transformations. From the initial electronic scale solution provider, to the home medical and health electronics manufacturer that produces the whole machine for the international big-name, and then to the intelligent medical health management service provider that combines software and hardware, the span of each step is not small.
And every transformation begins when the company's business in the original field reaches its peak. What kind of courage is needed, and what kind of pain and gain is accompanied?
Uneasy "code farmer"
Pan Weichao is a native of Zhongshan, Guangdong. After graduating from university, he worked for Zhongshan Jianwei Electronics Co., Ltd. and Zhongshan Langlang Electronics Co., Ltd., and was a research and development engineer and product engineer of the children's learning machine “Reading Langâ€.
When the company went to work, Pan Weichao was a person who loves toss and restless. In 1998, Pan Weichao used his work to help others develop an MP3. At that time, MP3s with a thousand dollars could store about 6 songs, but there is no such thing in China. At that time, he felt that this thing was useless. It was better to buy an MD. It was cheaper and he could change the tape at will, and the cost was much lower. So he finally decided to give up and not to do this project.
"Look later, there is no dynamic consideration. Like Moore's Law, it will continue to evolve in the future. So we have to do one thing now, not just to see the whole trend, but to see the whole trend, including the advancement of technology, The change in people's needs, how the whole industry is going. When we have to consider one thing now, we must imagine what the world will be like in five years? We have to prepare for the future." However, this experience gave Pan Weichao a great lesson and reminded him of his future entrepreneurial road.
"I didn't want to go to work at that time. I felt very boring every day. I didn't want to be bound too much. I have a lot of ideas to achieve." In 2002, Pan Weichao chose to resign and started a business with several students. Zhongshan Chuangyuan Electronics Co., Ltd. (predecessor of Lexin Medical).
The first project to be done at the beginning of the company was the development of control chips for Christmas lighting, but it was not successful. At that time, it coincided with the key point when mechanical scales were transferred to electronic scales. Pan Weichao learned about the needs of some manufacturers who used to be mechanical scales in the process of technology conversion, and he had some patents and technologies in this regard. As a result, the company decided to produce modules and sensors for electronic scale companies.
Happy early factory location
After determining the direction, Pan Weichao went to Dongguan, Jiangmen and other places to find customers. After half a year, the company began to have a real business. The customers were mainly Hong Kong and some domestic factories that made electronic scales.
In the past three years, Chuangyuan Electronics has gradually become the largest supplier of electronic scale control panels and sensors in China. At the peak, the monthly shipments reached 700,000 sets. In 2005, the company's sales exceeded 100 million yuan.
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