The US group took the top spot in 2015

The 2015 year that was just past was a year of rapid O2O development, and the hottest among them was the take-out industry. The influence of the Internet environment and changes in the user's ordering habits have greatly promoted the rapid development of the take-out industry. Among them, the US group’s take-out, hungry, Baidu’s takeaway, and word-of-mouth takeaways have all become capital and market darlings. In this way, the Speed ​​Research Institute conducted an analysis of the take-away market.

Data show that in 2015, the US group’s takeout market share was as high as 32.3%, ranking first in the industry; hungry followed closely, occupying the market’s second position with 27.1% market share, Baidu’s takeaway, word of mouth takeaway, and home delivery The gourmets ranked 3-5 in the market share of 12.6%, 8.1% and 5.8% respectively. The industry believes that as the core business of the O2O life service platform, if the take-out industry wants to firmly maintain its position in the market and become the leader in the industry, the following factors are the key to success.

Large user base support

Takeaway O2O belongs to the category of consumer Internet. User experience is particularly important whether online or offline. The user’s demand for the takeaway platform is nothing less than the speed and accuracy of delivery, the type and price of the take-out, and the quality of service. With the development of the take-out industry and the increase in user demand, the types of takeout are no longer confined to the catering sector. Instead, they are upgraded to full category services including supermarkets, fresh fruit, dessert drinks and even pharmaceuticals. These are all very large. The degree of influence and changes in the user's spending habits and platform choices.

Multi-field business support

Takeaway O2O as an important platform to connect businesses and users, not only to focus on user experience, but also to allow businesses to benefit, so as to promote the virtuous circle of the entire industry development. The major take-away platforms have also realized this early, and have increased their cooperation with numerous businesses. The entry of numerous businesses has not only enhanced the acceptance and dependence of users on the outbound market, but has also boosted the development of businesses and has played a positive role in promoting the brand promotion and storefront drainage of businesses. At the same time, the cooperation and support of businesses has also accelerated the rapid development of the take-away industry.

Strong logistics support

With the rapid development and fierce competition in the take-away industry, logistics is an important link connecting businesses and consumers. A single self-supporting model can no longer meet the increasing demand for orders. So, the US group take-out, hungry, Baidu take-out and other take-out platforms have also entered the era of "fight logistics." As the core competitiveness of logistics, scale and efficiency have also become an important measure for the delivery platform to improve logistics services.

Maturely push support

For many consumers, ordering takeaways is not only taking into account price concessions, but also requires timely and safe delivery. Therefore, having a strong push team is also a key factor in quickly taking over the market by the take-away platform.

It is worth noting that, while seizing the users and merchants, the US Mission’s recent take-aways have also increased the horsepower in logistics. The crowd-sourcing project was launched in December last year to solve the “last mile” problem in logistics distribution by sharing the economy. , Formed a "self-operated + join + crowdsourcing" combination of distribution logistics system. According to official data, the current order volume of the US Mission’s take-out has exceeded 3 million single bills, covering 305 cities across the country, and Baidu’s take-out orders are gradually becoming known to consumers.