If you want a medical examination, click on the APP on your mobile phone to make an appointment; use your mobile phone to select the hospital's “order†in advance, and you don't have to worry about queuing for registration early in the morning... In 2015, the mobile medical health market was eye-catching. So, how will this market develop in 2016?
Aspect 1: "The predator" enters the mobile medical market
The large amount of investment continues to make the mobile medical market in 2015 continue to be hot. Relevant information shows that Huakang Mobile Medical received RMB 200 million in financing in April 2015, which is one of the largest single financings in the mobile medical field in 2015. The first health care industry in the United States listed in the United States, Ikang Guobin also entered the mobile medical market that year, launched the "Guideline" doctors and patients communication platform in April. In May, the mobile registration medical platform “medical treatment 160†received 130 million yuan of financing.
At present, the Internet giants Tencent, Alibaba, Baidu are also in the mobile medical market. Tencent and Baidu entered the field through investment registration network and medical care network respectively. Ali mainly increased its layout in the field of medical services and drug distribution. In addition, Huawei, Xiaomi, and 360 have all entered the field.
Experts say that mobile medical care is bringing important changes to the user's medical model. First, it can amplify scarce doctor resources, and doctors can use flexible time to provide flexible online consultation. The second is to connect the doctor and the patient's appointment time through the APP, greatly reducing the time the patient waits in the hospital and stays in the hospital.
Analyst Lin Wenbin of Analysys thinks that if you want to have a medical examination, you can click on the APP on your mobile phone to make an appointment. In advance, you can choose the hospital to place an order with your mobile phone. You don't have to go to the queue early in the morning to hang out... In 2015, mobile medical health The market performance is eye-catching. So, how will this market develop in 2016? In the year, the habits of online medical consultations have been further developed, and the business model is further clear. These characteristics will continue to increase this year.
Aspect 2: Will “online hospitals†become “future hospitals�
From the perspective of the segmentation trend of mobile medical care, according to the report released by Analysys think tank recently, the most active APP user is the consultation consultation service. Online registration is also a hot spot. Dr. Chun Yu, the doctor, and the registered network are all increasing their efforts to enter the market.
The O2O market is becoming an important direction for mobile healthcare. Zhang Ligang said that 82% of the top three hospitals in Shanghai, such as Guangdong Provincial People's Hospital and Central South University Xiangya Second Hospital, have all connected to the “Guideline†platform. The future goal is to establish a medical service O2O model to realize doctors and patients online. Docking under the line.
From the strategy of the Internet giant, whether it is Alibaba's "Future Hospital" program or Tencent's "WeChat full-time medical treatment platform", the O2O concept is adopted to improve the efficiency of medical treatment.
In addition, smart wearable devices are showing great promise, and downloads of motion detection software continue to climb. The types and functions of smart wearable devices are expected to increase further this year.
Experts believe that the current physical examination market is still in its infancy. With the aging of the population and the deepening of the concept of medical care, the online medical examination field is expected to speed up, especially through the "physical examination + medical treatment" link, to solve the "no one after the inspection" Oh, it will be the breakthrough focus.
Aspect 3: How is the market order regulated?
Although the current demand for mobile medical care is very strong, there are still many difficulties in the mobilization of medical services.
"At present, mobile medical care is mixed, and there are some gaps in supervision. Changing this situation is the key to the next healthy development of the mobile medical market." Zhang Ligang said, "If the medical service hits the price war, it will only continue to lower the industry standards and sacrifice medical quality. The development of the health industry must be entrepreneurial and cannot pursue short-term benefits."
Lin Wenbin believes that there are about 2,000 mobile medical apps in China, but the functions are similar, the homogenization is serious, and even vicious competition. In the next step, the competent authorities should strengthen the key supervision of online consultation and registration.
In addition, mobile medical O2O is also faced with problems such as uneven levels of hospital informationization, and these bottlenecks need to be continued. Some people believe that overall, the overall pattern of the mobile medical market is uncertain, and there is still much room for further development in various sub-segments.
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