The enjoyment of higher-end services has begun to be put on the agenda by the Chinese. It is only a matter of time before the completion of the "Hai Tao Commodity" to the "Hai Tao Service". As a medical service just needed, it has taken the lead in opening up the situation. Taking advantage of the trend is the fate of cross-border medical care, but what will happen to the future of the industry based on the market trend? Savage growth, or constantly shuffle?
If we say that "Hai Tao" was considered "high on a few years ago", it has now been internalized into a way of life. From facial masks to skin care products, from milk powder to diapers, from razors to rice cookers, from snacks to health products, from clothes to shoe bags, from mobile phones to notebooks... whether it is direct mail or midway transshipment, “hai Tao†The goods seem to be only what you can't think of, and you can't buy them.
However, commodities do not seem to fully satisfy people's pursuit of high quality of life. In the next step, enjoying higher-end services began to be put on the agenda by the Chinese people. It is only a matter of time before the completion of the “Hai Tao Commodity†to the “Hai Tao Serviceâ€. As a medical service just needed, it has taken the lead in opening up the situation. The trip to the United States, the South Korean medical beauty, and the Japanese medical examination are the first steps for the Chinese to go out of cross-border medical care. The number of people going abroad for treatment will be more and more subdivided, and the field of medical services will be expanded and extended. What brings about these changes will inevitably be the domestic demand market, which is the fate of cross-border medical care. But what will happen to the whole industry in the market with the market trend? Savage growth, or constantly shuffle?
Good wind by force
In early January of this year, Wang Jianlin announced that Wanda Group invested 15 billion yuan to sign a cooperation agreement with the British International Hospital Group to enter the high-end medical field. Ma Yun not only predicted that the next person who can surpass him in China will definitely appear in the health care industry, and Ma Yun has already acted, and laid out the idea of ​​a new medical system while laying out on medical payment. As the other two of the "BAT", Baidu and Tencent have also made great efforts in the medical field.
In fact, cross-border medical care has received a lot of attention and follow-up from the investment circle. The Shengnuo family received a RMB 50 million financing from Sequoia Capital in 2014. In April 2015, Zhuozheng Medical announced that the company had completed the B round of financing, led by a Hong Kong investment institution, and the A round of investors Jingwei China The investment amount is $17.5 million. In June 2015, after receiving the angel round of financing, Tang Ren Health launched the world's largest Chinese cross-border medical information platform. In July 2015, “Chunyu Internationalâ€, which is the “Internet + Cross-border Medical Service Customization Platformâ€, completed the A round of RMB 15 million financing. After one year of rapid growth, the current valuation is nearly 200 million, and it is seeking B round financing.
There are indications that the cross-border medical industry is already standing on the cusp, and medical tourism and data on Chinese outbound medical treatment also provide solid data support for this assertion.
According to research data from Stanford Research Institute, the global medical tourism revenue in 2017 is expected to reach US$788.5 billion. In 2017, global medical tourism revenue will account for 16% of the world's total tourism revenue. The growth rate of medical tourism is the growth rate of tourism. Times. Under the global economic downturn, the “reports†of medical tourism are undoubtedly bright, and the capital-driven investment circle cannot ignore this future rich mine anyway. Not only that, but as a practitioner in the domestic cross-border medical industry , it is also swarming in the era of "Internet +".
According to incomplete statistics, about 3,000 people in China chose to go to the United States to treat diseases in 2015, and it is expected to exceed 5,000 this year. According to data analysis, since September 2015, the number of Chinese patients visiting overseas has increased three-fold compared with the beginning of the year. There is market optimism that China's overseas medical market potential may exceed tens of billions of dollars in the next decade.
It can be said that the rise of cross-border medical care is timely. Tourism and medical grafts have brought out a new industrial model that detonates capital. In 2014, the State Council issued the “Several Opinions of the State Council on Promoting the Reform and Development of Tourism Industryâ€, stating that tourism needs to standardize service processes and service standards, and develop medical tourism such as special medical care, recuperation rehabilitation, and beauty care. This means that the government will support medical tourism represented by cross-border medical care as a key development project.
The integration and sharing of quality medical resources around the world has made it possible for cross-border medical care. In addition, the government's endorsement provides a strong policy backing for cross-border medical care. In the second half of 2015, the State Council issued guidelines to actively promote the “Internet Plus†initiative, which proposed: vigorously support the development of the Internet as the carrier, online and offline Interactive new consumption, accelerate the development of "Internet +" medical, health and other emerging services, encourage integration and optimization of online and offline resource services, and improve operational efficiency. The docking of the Internet and medical care has also opened up a path for the advancement of cross-border medical care.
With the accumulation of wealth and the broadening of the horizons of the Chinese people, the aging society has further deepened, and it is a major trend in recent years to seek higher quality medical services overseas. In addition, overseas drug-seeking is also a major driver of cross-border medical development. According to statistics, the speed of listing new drugs in the Mainland is generally 3-5 years slower than that in the United States and Europe, and it is faster than the Asian countries such as Singapore and Japan. It should also be slow, and often it is mainly anti-cancer drugs and specific drugs for difficult diseases. Therefore, most patients with severe illness and special patients have the willingness to go abroad for treatment.
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