Mobile medical care , telemedicine , Internet medical care ... Nowadays, there are so many names in online medical care, which actually reflects the fierceness of the Internet + medical field, the influx of multi-party enterprises and the seizure of the market. On April 22nd, the 5th China Mobile Medical Industry Conference and the 3rd Smart Health China Forum hosted by China Communications Society were held in Beijing. The conference centered on the theme of “Wisdom and Wisdom Leading to Change, Cross-border Integration and Promoting Developmentâ€, and invited representatives from all walks of life to discuss hotspots, difficulties and points of view in the field of mobile medical.
With the introduction of a series of policies such as “information consumptionâ€, “health service industry†and “population health informationization†formulated by the government and relevant authorities, China’s mobile medical industry has developed rapidly, smart medical, mobile medical, mobile health, Internet medical, etc. The concept accelerated. At present, there are more than 2,000 mobile medical apps of all kinds, and mobile medical applications have achieved remarkable results in large and medium-sized hospitals in China. The application of mobile medical care in mobile nursing, mobile ward round, telemedicine, electronic medical records, drug management, mobile office, etc. It has become more and more popular and has been gradually applied to various aspects such as rural and remote mountainous areas, medical and health services, and elderly and health services.
2014 is the first year of mobile medical care, and various models and various competitions have arisen. It is predicted that China's mobile medical market will reach 2.5 billion US dollars this year, and the risk investment in this field will double. From the beginning of this year to the present, the medical APP is in a blowout state, and more than 100 APPs are online. The services are basically divided into online consultation, registration, and drug sales. However, the annual budget expenditure for the medical industry in China has reached 4,000 hospitals, and the expenditure on informationization is only 400-500 million yuan. Zhuang Ruipeng, general manager of Kangmei Medical, believes that it is not realistic to use the Internet thinking to subvert the medical industry. In fact, it should be better to use the Internet thinking to serve the medical industry.
How to explore telemedicine services in the era of "Internet +"? What is the pain? Nowadays, mobile medical services are mainly divided into five core modules: online medical treatment, hospital registration, handheld pharmacy, health butler, payment and insurance. However, each module has the practical difficulty of combining online and offline. For example, Zhuang Ruipeng, if the parties to the medical payment are not prepared enough, the anti-socketing strategy and technical plan need to be resolved. Medical insurance, when medical malpractice occurs, how medical liability insurance applies to online hospitals is also a need for research. However, he believes that the most painful pain points are concentrated in pharmaceutical logistics. How to change from the B2B mode between hospitals and hospitals of medical logistics to hospitals and pharmacies, or the B2C model of hospitals and consumers is still difficult.
The president of Xinmao International said that the doctor has been looking for a pain point in the hospital. Although the patient's self-medication through the Internet is simple, after completing the online consultation and online registration, some pain points are solved, but once they enter the hospital, they will still I have a problem with a second visit. For example, large hospitals are less concentrated, small hospitals are scattered and so on. "In the past, it was said that telemedicine was unsuccessful. The reasons were due to the lack of doctors and experts, institutional restrictions, medical insurance difficulties, drug delivery, etc., but I think that in the past 10 years, the backwardness of China's medical informationization is the cause of pain points. Integrating data. The coverage of telemedicine is very low, only 15%. Telemedicine is the process of refactoring the system and the process of redistributing the benefits of the medical process," he said.
Yuan Yu, general manager of Hang Seng Electronics Health Care Group, believes that in the era of mobile medical care, the hospital-led Internet medical ecology will dominate, and a big situation like Alibaba will not be possible in the mobile medical era. This ecology is open, mutually beneficial and win-win, and exists in the form of crowdsourcing. The ecology includes hospitals, supporting information technology enterprises, mobile payment companies, and mobile solution companies. Although mobile medical care still does not have a complete medical social security solution, it may appear in the next 2 to 3 years.
In Yuan Yu's view, one of the pillars of a complete mobile medical solution is a secure security solution to protect patients and users' privacy, while on the other hand to protect the hospital's interests.
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