Bian, Hua, Li Shizhen, Bethune, and the old man of the neighbor's clinic, I formed the author's childhood knowledge of doctors. These predecessors all have superb skills and Bodhisattva-like hearts. They don't love money, prefer to delve into it. Medical technology often looks at the death of wealthy people, and only one or two medications can make children who are not sick start to turn to safety. In addition to the neighbor's grandfather, the first few medical scientists have received countless plaques from the common people. What kind of rejuvenation is going on, what medicine is going to get rid of it, what kind of hand is heartfelt, what Huaying is alive, of course, Hua Weihe Bianque did not receive the plaque of "Hua Wei is alive".
Because of his natural strength, the beautiful memories of the doctors were accompanied by the author's entire childhood. Until the high school age suffered from severe sinusitis, I felt a little: some doctors may not be so good. I remember the afternoon of Gao Yi, my father and I lined up, registered, and went through the formalities. I thought that I would have tossed for two hours. I thought that the expert doctor would carry out a comprehensive examination. I didn’t expect it to take 20 seconds to diagnose the condition, and then I spent I wrote a long prescription in 5 minutes. It is naturally the kind of wild grass. I really don't know how the master who grasps the medicine understands it. Do they have a professional password book? And the medical expenses obviously exceeded the father's bottom line. He looked at my eyes as if to say: Turtle son, don't get sick again later! What's more fucking is that I ate the "high price" drugs, but the condition did not improve. Later, I was fortunate to meet an old Chinese medicine friend and gave me some experience in treating rhinitis. I improved my life and diet, exercise, and controlled my condition.
The author's medical experience may be accidental, but it reflects several very important contradictions between doctors and patients: A. difficult to register, long process; B. doctor's attitude is poor, communication with patients is not sufficient; C. drug price is high, and no effect D. Consumers do not understand the general medical common sense... all kinds of contradictions, the system of medicine and medical care, coupled with the fear that relatives may leave at any time, so that the hospital becomes the closest place to hell in China. Fortunately, the mobile Internet giants have finally begun their medical exploration after impacting entertainment, social, video, Taobao and other fields, which makes some Internet elites look like God at any time.
Let the patient hang the "number" on the Internet
In a sense, the poor experience of ordinary patients in the hospital begins with the registration, and the author's several nightmare visits also begin on the registration. Before 2012, the mobile Internet did not help the patients to do anything. At best, when they were in the queue, they provided some news, games, and social information to ease the boring waiting, but since 2013, the mobile Internet has become more and more Many "small tablets", although they failed to promote the revolution in the Chinese medical field, have also eased the contradiction between doctors and patients to some extent.
First of all, Taobao launched the registration service in 2013. It has a good user experience and consumer reputation. I have been fortunate enough to log in to the interface, which is divided into quick appointments and appointment experts. It captures the most urgent needs of consumers with great precision. Many patients have saved the trouble of queuing registration. According to common sense, Taobao's registered service is only micro-innovation, and it is backed by the official registered network, that is, it only serves as a link and an entry. But such a small micro-innovation, the traditional 114 platform dwarfs, it is no wonder that Internet people regard users as God, at least on the surface, and medical people often see themselves as God, even On the surface, it has never converge, and it is more representative of the essence of God. Taobao’s registration has caused the relevant departments to stop because of the suspected profiteering, and temporarily become a group’s memory. The author believes that Taobao registered services, or other registered services, will definitely make a comeback, just like the taxi software in the spring of 2014, there are some things that are not clearly defined, but the online registration service represents the general trend of the mobile Internet. You can't stop "some gods".
In addition to the fact that registered resources can be reasonably adjusted through the Internet, some medical common sense has become popular with the popularity of the Internet and the mobile Internet. Perhaps many users have noticed that the most common in the previous QQ space and Sina Weibo is entertainment gossip, or chicken soup, thick black school and so on. With the rise of the concept of health care, some common sense of health care and health care has taken over a large number of friends. These links can not only convey some important medical common sense to ordinary consumers, but more importantly, they can form a "all-people medical school" style, just as the master of the "Da Zhai Men" has a line: these Medical knowledge can be used not to make a living, but it can be used to save lives. Of course, in order to avoid the recurrence of the farce of the god doctor Zhang Wuben, the author appealed to the relevant departments to conduct professional review of these medical links. For example, Baidu stipulated the medical vocabulary in Baidu Encyclopedia, which can only be edited by professionals to ensure accuracy and Authoritative, in the end, especially reminded netizens who want to rely on "medical common sense" to earn click-through rate, you rumor that "Berma's Neymar can't be erected", it may only cause its supermodel girlfriend to leave, but if you dare to marry garlic Treating prostatitis, it is possible to destroy the happiness of thousands of families, remember, and cherish.
Does the Internet make "medicine-based medicine" more transparent?
Now, Chinese hospitals basically violate the principle of “higher income, higher riskâ€, and fail to realize the classic “capable ability and responsibility†of Spider-Man. In the eyes of ordinary people, regardless of the success of surgery No, no matter whether the drug works or not, even if the patient dies in the hospital, the family members of the patient must calculate the medical expenses to take the body away. In this sense, the possibility of failure in all hospital business is very small. Do not say that those inspection equipment will charge “side photography fees†and “front inspection feesâ€, even for some important medical accidents. The opaque information is difficult to give a satisfactory answer to the patient's family. This may be the most prominent focus of the current doctor-patient contradiction.
The author has a high school classmate who studies medicine. He once complained that the medical doctor is too bitter. Those abominable mentors, those disgusting experiments, and those who can never finish reading medicine, medical science, and even more embarrassing, want to enter A decent hospital needs a generous gift, and he has vowed that someone must pay for the suffering. So, when he first entered the hospital, he contacted another classmate who promoted medicine. At present, they are the richest people in our class.
"The ambulance is ringing, and the pigs are raised in a year." This is a realistic portrayal of the Chinese people's medical treatment. It is real and cruel, and the initiator of this cruel reality is the system of "medicating with medicine." According to relevant data, some medicines are often turned several times from the factory to the mouth of the patient, and old parents in rural areas often refuse treatment because of the "high price medicine." Perhaps, the Internet can't break the system of "medicating with medicine". After all, the interests of interest groups are too strong, but they can use the advantages of the platform to make drug information more transparent: similar to the old shops with conscience such as Tong Ren Tang, they can go to Taobao or Jingdong opened a shop, and even can disclose the cost of some drug prices and the sharing of benefits. Of course, such an idea may be naive, but if the trend of the people's disease does not continue to deteriorate, sooner or later there will be political forces to intervene. The first pharmacy to go online, you can follow the leadership to do a career, and make a fortune, it is just a matter of convenience, and more importantly, the Internet as a tool will bring China a huge social significance, than the number of QQ It makes more sense to break through the 1 billion mark.
In addition, the Internet is good at making stars, even Fengjie, sharp brothers, and old boys can all be popular. We can't help but ask: Why can't you launch several medical stars? I think that the current network and TV are too admired before entertainment. In the quagmire of the draft, marriage, and "Where is Dad?", the concept of medical stars is completely ignored. We must know that people in the Qing Dynasty know that there is a god doctor who is happy, but it is difficult for us to find a more influential doctor, and this is also a portrayal of opacity in Chinese medicine. I hope that the Internet can introduce the star-making movement into the medical field, and it is professional and authoritative. It can be used for reference by the Taobao rating system.
Mobile medical , walking on the Internet
In fact, measures such as Taobao registration, drug price tag or drug star promotion are just micro-innovations of the Internet giants in business models. The real climax of the collection of Internet and medical fields may appear in the concept of "mobile medical". After popularization, this seems to be far away but is a real big trend, a big event. At that time, not only can I register on Taobao, but also carry out big data analysis of the disease, remote treatment, surgery, and long-term care, health reminders, etc., and even the possibility of "medical expenses Alipay, if you are not cured, you will not pay." In the case of this, this is not a Chinese dream, but a very reasonable prediction from experts.
According to the Consumer Electronics Association, the overall market value of wearable devices will reach 8 billion US dollars in the next 5 years. Among them, health care products will become the main force in the wearable market. In fact, they will not hesitate from leading giants such as Samsung, Apple and Google. The enthusiasm of investing in R&D, mobile medical and telemedicine are bound to become the biggest hotspots after the World Cup in Brazil. The biggest charm of these products and technologies is to let consumers move the hospital home, or re-train a large number of people willing to walk. The "machine Langzhong" of the rivers and lakes. It is foreseeable that with the development of technology and the Internet, human beings will overcome more and more medical problems. Some netizens are ridiculous. Big data technology has the hope that "AIDS" will become an ordinary cold disease. At that time, the magician Johnson often said: Yesterday, I accidentally got AIDS, go to the pharmacy to get some medicine, eat it! In addition, medical treatment as a service process will also undergo revolutionary changes, some patients often use their own pillows and sheets The reason is that the hospital's service is poor, the patient experience is not perfect, and the hospital not only has a lot of pungent smell, but also a lot of death.
Therefore, the mobile Internet to medical services is to help doctors and patients to change their thinking, jump out of the limits of serious medical treatment, let patients and their families see some humanized things, and then win the trust and greater stickiness of consumers through the corresponding technical means. The degree of cooperation, when it comes down, word of mouth, praise, praise, etc. will come to the surface. When everything returns to a fair, just, and harmonious environment, doctors and patients are still in conflict.
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