From Weibo to WeChat, people are unknowingly entering the “micro-eraâ€. The development of WeChat by various businesses can be said to be incisive. Retail pharmacies are no exception. However, for most pharmacies, WeChat marketing is more like a mirage – it looks beautiful, and the actual effect is limited. The main reason is that there are only a few concerned people and there are fewer potential customers that can be converted into actual purchasing power. So, how should this situation be broken? From the author's point of view, we can start from these points:
Find potential customers and vote for them
The users of WeChat are mostly business people, white-collar workers and fashion youth. The pharmacy must find out their own customer base and use it as a credential to arrange the contents of WeChat to publish, and to appropriately vote for it. In the design of specific content, we can work hard from "little places", such as "micro-health", that is, daily diet and health tips; "micro-screening," namely, health foods, health products and medical equipment, general equipment, and traditional Chinese medicines. Advantages and Disadvantages of Medicine, Food, and Food Sources, etc.; "Micro-innovation," the latest achievements in health care, health care, latest products, latest technologies, etc...
Multi-channel linkage expands influence
Although WeChat is a dark horse in communication tools, it is not the only one. Blogs, Weibo, and QQ are also widely used in communication platforms. Therefore, they can play a role in the joint coordination of various communication tools. For example, micro-signals, especially public micro-signals, are published on QQ personal signatures, blogs, and microblogs. In order to expand the potential customer base, keywords such as “Health, Ginseng, and Health†can be searched through the microblogging, blog, and other exchange platforms to find potential customers and ask them for attention.
Assessment promotes full participation of employees
Each store applies for a micro signal as a public number, and arranges for people to work in shifts: the working time is set to be searchable, and surrounding people are continuously added. After the micro signal has added new friends to the standard number, they must be rewarded. If it is lower than the minimum standard, it should be given a symbolic punishment.
At the same time, the individual micro-signals of all stores must focus on pharmacy public micro-signals and share public micro-signal information in the circle of friends, but do not forward content that is sensitive to political, pornographic, nonsense, religious or other sensitive topics that are not related to the health messenger image. , reduce the antipathy.
Attenuated Vaccines (Live)
Influenza Vaccine, Live, Nasal, Freeze-dried is a cooperative project with the WHO, which has been included in Global Action Plan for Influenza Vaccines (GAP)[1]. Hundreds of millions of doses have been used in the world, and Changchun BCHT Biotechnology Co. has the exclusive right of production and
operation in China.
Intranasal spray administration, no injection and no pain
The vaccine is inoculated by nasal spray, equipped with nasal spray device, and only needs to spray once a year in two nostrils to prevent influenza.
Mucosal immunity + Cellular immunity + Humoral immunity
After influenza virus attacks human body, it widely exists in nasal cavity, respiratory tract and other mucosal parts, as well as in body fluids and cells.
Vaccination of Influenza Vaccine, Live, Nasal, Freeze-dried can quickly stimulate the triple immune response of human body, and carry out defense
against viruses in different parts:
·Intranasal administration can produce mucosal immunity (IgA antibody), which forms the first immune defense line in the nasal cavity.
·Produce humoral immunity (IgG antibody) to remove influenza virus from body fluids.
·Produce cellular immunity (T cells) to remove influenza virus from cells
3+N More extensive protection
The production strains are recommended and supplied by the WHO every year.
The vaccine can not only effectively resist the vaccine strain, but also produce cross immunity to other subtypes of influenza virus.
Produced with SPF embryonated eggs
SPF
The chick embryos for vaccine production comes from SPF (specific pathogen free) chicken flocks, so the risk of exogenous pathogenic microorganism
pollution is excluded.
Free of inactivator, split agent and preservative
High protection and fast antibody production
This is the first influenza vaccine in China that has been evaluated by the protection effect of etiology in clinical stage. The protective effect of phase III
clinical trial is consistent with the literature.
First, the immune barrier was formed in the nasal mucosa after LAIV vaccination. It has been reported that the antibody of nasal mucosa can be
produced in 3 days, which greatly shortens the time for vaccine to produce
protective effect.
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Changchun BCHT Biotechnology Co. , https://www.ccbcht.net