Following Maotai’s announcement that the factory price of its products will increase by 20% next year, Maotai has recently issued a “Limit Orderâ€, which stipulates that the selling price of ordinary Maotai liquor must not exceed 959 yuan per bottle. Can reporters learned in an interview yesterday that the major tobacco and wine stores in our city have appeared in the situation of high-end liquor "out of stock". The relevant personage thinks, in the case that the market is out of stock and the price of wine continues to rise, the "limit order" of Moutai is void.
In the major supermarkets and alcohol and tobacco stores in the city, the clerk told reporters without exception that the 53-degree flying Maotai had been out of stock for several months. Before the festival, though, there was a shortage of high-grade wine before the holiday season. Such a large-scale "out of stock" this year, they have not encountered before, it makes them feel strange.
Even if there are some dealerships sold by Maotai, the retail price far exceeds the factory-defined price of not more than 959 yuan per bottle. Mr. Ying, the owner of a Yongkang dealership, told reporters that he now has only six bottles left in the store, and he still came in the first two months. The price of 53 degrees flying maotai is 1,350 yuan, nearly double the price in July last year.
In an interview, the reporter found that, apart from Maotai, Wuliangye, Shuijingfang, Yanghe Blue Classic and other high-end liquors are collectively “inflatedâ€. In response, many consumers have expressed great pressure. “In the past, gifts to friends and relatives were selected Maotai and Wuliangye. If you buy other wines this year, you will not be able to pass through your face.†One consumer said, and such a high price makes him unbearable.
On the one hand, in order to “limit†the price, and on the other hand, the general situation that there is a large area of ​​stock outages, Moutai succeeded in “big turning†the market price of white wine under this “hunger marketing†strategy. , Maotai continuous price increase 8 times, led the thousand yuan liquor camp. In this context, many shopkeepers stated that the Ordinance that Moutai should not exceed 959 yuan is in fact useless.
In the major supermarkets and alcohol and tobacco stores in the city, the clerk told reporters without exception that the 53-degree flying Maotai had been out of stock for several months. Before the festival, though, there was a shortage of high-grade wine before the holiday season. Such a large-scale "out of stock" this year, they have not encountered before, it makes them feel strange.
Even if there are some dealerships sold by Maotai, the retail price far exceeds the factory-defined price of not more than 959 yuan per bottle. Mr. Ying, the owner of a Yongkang dealership, told reporters that he now has only six bottles left in the store, and he still came in the first two months. The price of 53 degrees flying maotai is 1,350 yuan, nearly double the price in July last year.
In an interview, the reporter found that, apart from Maotai, Wuliangye, Shuijingfang, Yanghe Blue Classic and other high-end liquors are collectively “inflatedâ€. In response, many consumers have expressed great pressure. “In the past, gifts to friends and relatives were selected Maotai and Wuliangye. If you buy other wines this year, you will not be able to pass through your face.†One consumer said, and such a high price makes him unbearable.
On the one hand, in order to “limit†the price, and on the other hand, the general situation that there is a large area of ​​stock outages, Moutai succeeded in “big turning†the market price of white wine under this “hunger marketing†strategy. , Maotai continuous price increase 8 times, led the thousand yuan liquor camp. In this context, many shopkeepers stated that the Ordinance that Moutai should not exceed 959 yuan is in fact useless.
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